
- Owned: Links published by your brand
- Competitor: When your competitor links your brand on their site
- Earned: Natural, high-quality links that point to your website from other sites without any direct action or payment from you


You can reach out to as many brands by copying our template and mark them as “contacted” to keep track of your outreach activities.
Best Practices for Backlinking and AEO
- Prioritize relevance over volume by getting links from sites aligned with your niche.
- Earn contextual links placed within high quality content, not footer or sidebar dumps.
- Use clear, descriptive anchor text that matches the page’s core intent.
- Create content built for AI extraction with clean structure, definitions, and tables.
- Add unique insights or data so both AI systems and publishers want to reference you.