Skip to main content

​
Overview

Mention Rate measures how frequently your brand appears in AI-generated responses across multiple platforms, while accounting for how widely each platform is used. Unlike a simple mention percentage, this metric reflects real-world exposure by weighting mentions from more widely used AI platforms more heavily than those from less commonly used ones. A higher Mention Rate indicates that your brand is being referenced more often in AI answers where users are most likely to encounter it.

​
How Mention Rate is calculated

Mention Rate is calculated using the following formula: Mention Rate =
(Σ (Responses mentioning your brand × Platform popularity) × 100) ÷ Total number of responses Where:
  • Responses mentioning your brand refers to AI answers that include your brand
  • Platform popularity reflects the relative usage or reach of each AI provider
  • Total number of responses includes all tracked responses across platforms and prompts
This weighting ensures that a mention on a widely used AI platform contributes more to your score than a mention on a niche or less frequently used one.

​
Why Mention Rate matters

​
Brand recognition

Mention Rate helps you understand:
  • Whether AI models recognize your brand in relevant contexts
  • How often users are likely to encounter your brand in AI answers
  • Your overall presence in AI-driven discovery

​
Competitive positioning

A higher Mention Rate means:
  • Your brand is referenced more frequently than competitors
  • Your brand appears in AI responses on platforms with higher user adoption
  • You have stronger visibility where AI-driven attention is concentrated

​
Strategic insights

Analyzing Mention Rate allows you to:
  • Identify topics where your brand lacks AI presence
  • Compare exposure across competitors and platforms
  • Track improvements in AI-driven brand recognition over time