The score ranges from 0 to 100, where higher scores indicate more positive language and associations. Most brands typically fall within a 65–85 range, with variations depending on how consistently positive, neutral, or critical AI descriptions are. This metric helps you understand how AI systems perceive your brand, not just whether your brand is mentioned.
How sentiment is measured
Telepathic evaluates the language and context used when AI models reference your brand across all tracked responses. This includes: Positive indicators- Language that conveys trust, authority, or quality
- Examples include terms such as “reliable,” “trusted,” “leading,” “well-known,” or “expert”
- Descriptive or factual language with minimal emotional tone
- Mentions focused on features, categories, or comparisons without judgment
- Critical language, cautionary phrasing, or negative associations
- Mentions that raise concerns, limitations, or unfavorable comparisons
Why sentiment matters
Brand perception
Sentiment influences how users interpret AI recommendations:- Positive sentiment reinforces trust and credibility
- Neutral sentiment maintains a factual, professional image
- Negative sentiment can weaken confidence in your brand
Competitive positioning
Stronger sentiment can indicate:- Greater likelihood of favorable AI recommendations
- Higher perceived authority compared to competitors
- Better alignment with how AI models frame category leaders
Strategic insights
Tracking sentiment over time helps you:- Detect shifts in brand perception early
- Understand how AI narratives about your brand are evolving
- Measure the impact of content, positioning, or messaging changes