- How often your brand is mentioned in prompts

- Share of voice against competitors

- Citations across the web

- Percentage of traffic attributed to AI engines
- Conversions generated from AI engines (where AI search is the first touch point)
- Revenue generated from AI mentions

For this feature, you must connect your GA4 and Google Tag Manager to ensure a consolidated view of your overall traffic.
- Google AI overviews
- ChatGPT
- Perplexity
- Gemini
- Claude
- Grok
- Copilot
How marketing teams can use this data
- Identify high performing pages that AI engines frequently cite and double down with updates, distribution, and related content.
- Spot weak or ignored pages and improve structure, clarity, or definitions so AI models can understand and surface them more often.
- Compare visibility against competitors and adjust your content strategy to target topics where they are dominating AI answers.
- See which AI engines drive traffic and conversions and prioritize optimizations for the platforms that actually influence your pipeline.
- Find revenue generating AI touchpoints and replicate the patterns or content formats that lead to high value outcomes.
- Optimize messaging on pages with AI mentions so users who arrive from AI search get clearer guidance, stronger CTAs, and better conversion.
- Use prompt level insights to understand real buyer language and shape your content around the terms and questions people actually use.